Kayser Automotive Group

Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated & effective work of so many Kayser employees we grew to be the largest Ford dealership in the state.

Kayser has since grown to sell Nissan, Mitsubishi, Chrysler, Dodge, Jeep and Mercury brands in four locations, Sauk Prairie, Stoughton, Watertown and Madison.

When Paul Kayser began selling the Ford Model T in downtown Madison, the city was really more like a small town. Although I have always thought of Madison as having that small town feel, it has grown tremendously & very successfully since 1925. However, we still strive to provide that small town friendliness, while maintaining the low, volume pricing model Kayser has been known for.

Kayser Chrysler Center Stoughton sells the full line of Chrysler, Dodge and Jeep models as well as the Ford and Mercury brands and has one of the largest selection of used cars in Dane County. Having been born and raised just outside Oregon, WI, Stoughton has been a community we feel privileged to be a part of. Don Utter and his management staff have put together a great team who continuously outperform our customers and my own expectations.

We look forward to seeing you again soon at the dealership...It's worth the drive.

Sincerely,

PJ Baxter
President & CEO
Kayser Automotive Group